Visit Victoria Global Campaign
Visit Victoria’s Every Bit Different global campaign breaks traditional tourism conventions by highlighting the unique emotions evoked by Melbourne and regional Victoria. Through a series of 15-second ‘bits’ the campaign captures the bustling laneways and arts precincts of Melbourne, to the grandeur of the Grampians and the Mornington Peninsula. The campaign spans across television, print, out-of-home, social media, and PR channels.
15 SECOND SPOTS
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SOCIAL POSTS
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